Keep reading to see how you can take advantage of one of the most underrated freelancing services and how you can build a steady stream of income from using Email Marketing. Down below we are going to dive into:

• ✉️  The Power of Email Marketing 
• ✉️  The Value Email Marketing Can Provide To Any Client You Work With
• ✉️  The Benefit Of Having Your Own Traffic 
• ✉️  The Power Of Leveraging ActiveCampaign
  

Email Marketing

What Email Marketing Is - Email Marketing is where you can craft different types of personalized messages, offers and promotions that go out to your client’s company's email subscriber list. This skill also has a high earnings potential up to 6 figures a year. There are a lot of different areas within Email Marketing where you can specialize and focus your skillset around as a freelancer. There are three types of emails you can send for different purposes for your clients such as:

1. ✉️  Broadcast Emails
2. ✉️  Triggered Emails
3. ✉️  Targeted Emails

When you broadcast emails, you can reach out to everyone in the business list and do a certain promotion or announce when something new happens. Then there are triggered emails and this is where it will send an email if someone takes a specific action on the company's website. Then there are targeted emails where you can send out emails to specific segments of your audience and personalize your messaging. Email Marketing is also known as a ‘database management’ and a (CRM) which is known as a ‘customer relationship manager.’

The Benefits of Using Email Marketing For Clients - Email marketing is more than just sending one email out to your list once in a while. It's getting more sales, segmenting your list and growing your brand loyalty. ActiveCampaign is a great tool for freelancers to help them with their clients and their database. Through Email Marketing you can get to know your audience’s habits, interests and even gain feedback. You can also with the right email service provider be able to track what links readers are showing interest in through your emails and see which contact is specifically clicking links to.

This can help you understand what content you’re putting out is getting the most click-rates and interest. You can provide Email Marketing services by using platforms such as ActiveCampaign or Constant Contact. I explain more in depth what ActiveCampaign is further down in this blog. Constant Contact is an email marketing service that allows you to manage your subscribers and create professional designs with templates and easy drag-and-drop editing tools. 

As a freelancer you can benefit from using Email Marketing for your clients by:

• ✉️  Massive Traffic Potential - (This can allow for much higher conversion rates by being able to target those who already have an interest in the business’s brand.)

• ✉️  Deliver Specialized and Targeted Messages - (Companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to their audience.)

• ✉️  Drive Large Revenue - (With tempting CTA’s and good marketing to your clients products, email marketing makes it easy for the user to buy with two clicks of a button through the email.)

•  ✉️  Have Brand Impact - (Your client's brand can have a huge impact by getting in front of their audience through emails, and stay on the consumers mind.)

Email Marketing Benefits As a Freelancer - There are many benefits to Email Marketing as a freelancer, to start you can leverage your client’s company's existing database of email contacts through Email marketing. Think of this as 'networking for businesses'. You can even have more of a chance of getting in front of your targeted audience by having a weekly newsletter twice a week. This is an area where your sales and brand reach can massively benefit from because it will get your audience excited for your email every week and it will grow trust if you provide consistent value. Also, by having an email newsletter, you can create more of a relationship with your audience and can craft personalized messages to who you want to specifically target.

Email Marketing can also help you segment the different types of user experience because not all of your audience will be in the same category, some may be new audiences to you or a long-time follower. Through Email Marketing you can tap into lists of people who have already bought from your clients’ business and be able to provide the company more revenue which can earn you a spot on their team possibly for months or for the long-term if you do well. You can add tremendous value to freelance clients and then be able to charge higher rates for your services.

Understanding The Power Of Having Your Own Traffic - A lot of times businesses are missing out on massive conversions because they are not properly reaching out to their database or they don’t have an automation built out to reach their audience. No matter what you're doing in business, it’s important to have an email list. This is how you stay in touch with your audience and the more you grow your email list, the more people you can pitch your services to and the more conversions you will have. Through Email Marketing you are no longer depending on social media to be your ultimate traffic source. You don't have to be at mercy to the all-mighty algorithm when you own a list of contacts that you can email at any time. In fact, a major traffic secret is to use Email Marketing because that’s where you own your traffic. If you own your email list then no one can take those leads away from you, whereas on a platform you are not in control of your audience.

On the other hand, if you are on any social media platform then you are at risk of your account being suspended or deleted at any time without notice. Having your own email list is truly the holy grail of any business because that's their database of all of the interested people that have willingly given their email address, their name, even their address to a business or brand. Information like that to a business is so valuable because those contacts are a bunch of people who showed interest in their business but haven't converted yet or may be a repeat customer if tempted. That is where you can use Email Marketing as a security to being able to have those contacts for sure without being at risk of your traffic being taken away at any moment by these large social media platforms.

Leveraging ActiveCampaign

Image by ActiveCampaign

“Put the right emails in front of the right people”

-ActiveCampaign 

Leveraging ActiveCampaign With Clients - With ActiveCampaign, you can help your clients craft specialized messages, promotions, and recent events, out to businesses or clients you are working with. You no longer have to send out a campaign update to your entire email list because with ActiveCampaign those days are over. You can now leverage ActiveCampaign and help companies in any industry, including:

• ✉️ E-commerce 
• ✉️ Digital business
• ✉️ B2B
• ✉️ Brick & Mortar

ActiveCampaign allows you to send exactly what your contacts want, when they want it. That's how you're going to get open rates that are going to propel forward any business you work with as a freelancer. Marketing automation is another powerful tool to embrace that ActiveCampaign provides. Email marketing automation gives you the functionality to set up a sequence of different emails a prospect will receive, based on a specific situation. This grants the ability to craft an ultra-targeted and personal experience for each user, which results in more sales in the end. Here is a business testimonial of how Koia leveraged their brand by using ActiveCampaign and grew their online sales by 92%!

According to ActiveCampaign, This business brand named “Koia” used their experience automation to “grow their online sales by 92%.” They told ActiveCampaign that they wanted more control over their subscribers and better tracking along with the ability to create different customer engagement programs, and have more visibility to maximize their sales and marketing. ActiveCampaign helped them by being able to send personalized messages based on their customers' locations and preferences. According to Koia:

“ActiveCampaign is so flexible. I was able to create a loyalty program that has helped us learn more about our customers and keep them engaged. We are now understanding our customers better and becoming more personal at every touchpoint.” 

According to ActiveCampaign, since using their email automation tools, the Koia brand has greatly benefited and seen a measurable increase across multiple areas.

• ✉️ “10K new email addresses acquired per month”
• ✉️ “65% cost savings to acquire a customer”
• ✉️ “92% increase in online sales in 3 months”

Koia’s desire was to have more access to email tools, better marketing automation, and have more control within their emails to create the best experience possible for their customers. ActiveCampaign quotes that “the Koia team needed the ability to control the exact flows and be more flexible through automation.” They also stated that “Koia wanted to learn more about their customers.” This is where ActiveCampaign helped them craft personalized messages to all of their email subscribers. Due to the many beneficial business reasons, this is why Koia chose ActiveCampaign as their “Customer Experience Automation platform.” With ActiveCampaign, the Koia team said they are continuing to learn more about each of their email subscribers and that they’re looking at using the information that they gather with ActiveCampaign to introduce new drink flavors! (their drinks are delicious by the way!)

ActiveCampaign quoted: “Customer Experience Automation let’s the Koia team create a personalized experience that delights customers, builds brand advocacy and continues to grow their business with their customers top-of-mind.” To read more about their experience with ActiveCampaign check out this article.

In Conclusion

In Conclusion - If you want to be a profitable freelancer you need to look at how you can help companies make more money. When you can tap into your clients database and show them immense value by helping them grow and get more revenue and repeat customers, this is how you can separate yourself from the competition and gain long-term clients.

If you want to expand your client base, grow your income, and have a successful freelance business, you need to pick up Email Marketing and Marketing Automation as a skill. If you want to know more about how Email Marketing works in ActiveCampaign as well as discover examples of how to set up an email automation for your client, then Click here to watch my new video now!

- Paul Mendes

 Founder of Profitable Freelancer